Here's How I Would Do It - A Plan For Ford Motor Company

Greetings one and all. First and foremost, I am an automotive enthusiast of the higher order. Sports cars. Big, cushy luxury sedans. Heavy duty diesel crew cab full-size trucks with eight inches of lift and 38 inch tall mud tires. Chromed out SUVs scraping the ground. Pocket rocket econo-hatchbacks. Old school muscle cars. I love 'em all. I also subscribe to several enthusiast magazines and take part in discussions on several enthusiast websites. As a matter of fact, a story on one website (either Autoblog or Jalopnik) led me to a group of GM engineers and enthusiasts who have far superior Photoshop and HTML skills than I do. They created a comprehensive GM lineup for North America, and presented it in a website with links to all of the specific lineups. That was my inspiration for this, and I must give a tip of the cap to the people behind GM: Revitalization In Action.

And with all honesty, regardless of brand preferences, good cars have universal appeal to the car enthusiasts. You can be a die-hard Mopar fanatic and still completely appreciate (and revere) the idea of a Don Yenko-prepped Chevrolet Chevelle SS LS6. Likewise a Blue Oval Early Bronco fan can look at an early 70s Toyota FJ40 Land Cruiser with 4 inches of lift, lockers, a winch, 33 inch mud terrains, and a GM small block conversion, and be perfectly happy to go out rock climbing with it in the group. Even the snootiest of supercar fans can still acknowledge and respect the bang for the buck that has been wrought by the Mustang GT 500KR, the ZR1 Corvette, and the Viper SRT-10.

For the record, though, I am a Ford fan. The earliest Ford I remember being in my family was my father's 1969 Torino GT with a 390 V8. At one point when I was in high school, my family's vehicles were all Fords: Taurus Wagon for Mom, Ranger for Dad, and I had an Escort EXP. Even back then having a disdain for the mainstream GM products, I was still able to appreciate such vehicles as the IROC-Z28, the Buick Grand National GNX, and the Z71 full-size trucks. But I remained a Ford fan. I have had periods where I haven't had a Ford, but I still rank them high on my "consideration" chart. Currently the Edge is one of the leading candidates for when my current lease is up.

After the success that Ford had in the 80s, the 90s saw some drifting. The Explorer was introduced and was a smash hit. But as a contrast, the Taurus went far too long without a proper redesign, and the 1996 redesign was not worthy of the Taurus name, in my humble opinion. That design languished long enough as to bleed the equity out of the nameplate. Powertrain combinations failed to keep up with, much less surpass what was coming out of both GM and the imports in terms of both mileage and power. Refinement and quality suffered during those periods as well, and sales declined as people jumped ships to the juggernauts of Toyota and Honda.

Ford has initiated several programs to turn things around...Bold, The Way Forward, etc. There has been some positive action on these fronts...the return of the Taurus and Sable nameplates, the Fusion, the continued sales leadership of the F-Series trucks. But as I see it, there are still many concerns. The powertrains offered in the F-Series seem to be lacking in both mileage and power ratings compared to their contemporaries; the interior on the Mustang is horrendous; the 2008 North American Focus is horrifically unattractive; the lack of new and distinct product for Mercury is a shame; the interiors offered on current Lincolns, particularly the Navigator (which is also sorely underpowered compared to its competitors like the Escalade and GL450) goes so far in the retro style of the instrument panel as to be unattractive.

What I have attempted to do with this website is to create a comprehensive lineup for Ford Motor Company's three North American divisions, Ford, Mercury, and Lincoln. I have established basic styling themes and characteristics for each division, identified vehicle platforms for the individual vehicles, and established powertrain options. I have attempted to identify and/or utilize platforms, vehicles, and technology and powertrains that are currently available or proposed within the FoMoCo family. Where specific vehicles/platforms/powertrains do not exist, I have made my best possible suggestions based on what either is available, or seems reasonably feasible to create. I am neither an engineer nor am I a stylist, so I can offer no guarantee as to the feasibility of the vehicles and components I have proposed. That being said, I feel that the specifications I identify are not unreasonable given current offerings and announced technology. These vehicles, platforms, and powertrains are geared for the North American market, but could serve as the basis for global offerings. Some technology and componentry is sourced from other divisions of Ford Motor Company, but the vehicles ultimately described herein are strictly Ford, Mercury, and Lincoln.

All of that being said, Here's How I Would Do It. Platforms are discussed here. Powertrains are discussed here. The comprehensive lineup of Ford cars and trucks is discussed here. The proposed revitalization of Mercury is here. And the reestablishment of Lincoln as a true, top tier luxury brand is discussed here.

Should you have any comments, please feel free to comment on the specific posts. Or if you wish a more personal form of communication, I can be reached via email at: iamhoff@gmail.com.

Ford

FORD – Logically, the Ford Division is the most mainstream and has the broadest reach of all the divisions within FoMoCo's North American operations. Everything from City-class economy cars and sports cars to full-size luxury sedans to hybrid CUVs, hard core off-road SUVs and full-size pickup trucks. Styling applies “Bold” elements to basic bodies, as an evolution of kinetic/Aussie. Evolution of the 3 bar grill to a thin, billet-style similar to that of the Verve/Fiesta concept. In reviewing its key competitors, Ford is positioned against Chevy, Pontiac, Honda, Toyota, Dodge, and Nissan, among others. If you wish to return to the main page, click here.

Small FWD/AWD platform

Fiesta: This would basically be the European Ford Verve, both the 3 door hatch and the 4 door sedan. These would be evolutions of the recent concept, made larger to better serve the North American market. The concept 4 door is sized at 145 inches in length, which is actually smaller than a non-Clubman Mini Cooper. I would propose that the vehicle be sized at 150 inches for the 3 door, and approximately 165-170 inches for the 4 door, dimensions which correspond respectively to both the Aveo, and the Yaris hatchback and sedan models respectively. Styling would be exactly as Ford presented in the concept, stretching notwithstanding, and would use a narrow billet-style grille that is an evolution of the current Ford Bold design language. Drawing from the powertrain families I discussed in an earlier post, the Fiesta S would have a 1.5L 4cyl eDI engine, rated at approximately 135 hp. "eDI" stands for ecoDirect Injection, and implies a Direct Injection engine tuned for economy, much like Honda's VTEC-E and iVTEC systems. There would be a plug-in dual mode hybrid option on both bodystyles, consisting of a 1.5L 4cyl eDI Atkison-cycle coupled to an electric motor with a combined output of 145 hp. The top end Fiesta SE models would have a 2.0L eDI 4cyl rated at approximately 160 hp.

Competitors: Yaris, Fit, SX4, Aveo, Versa

Focus: This would basically be the European Focus, brought over as a 3 or 5 door hatch, and a 4 door sedan. The hatchbacks would be approx 170 inches in length, and the sedan would be approximately 176 inches in length. Styling would be consistent with the recently introduced European Focus, with a grille treatment similar to the billet style previewed on the Verve concept. Powertrains would consist of the 1.5L eDI 4cyl rated at approximately 135 hp for the Focus S. The 2.0L eDI 4cyl rated at approximately 160 hp would be standard on the Focus SE, and optional on the Focus S. A dual-mode plug-in hybrid similar to the Verve would consist of a 2.0L 4cyl eDI Atkison-cycle coupled to an electric motor with a combined output of approximately 165 hp, and would be optional on the S and SE. Finally, the Focus ST would have a 2.0L high output 4cyl rated at 200 hp. A limited edition SVT model on the 3 and 5 door hatchback models would come with AWD and a gas turbo Direct Injection (ecoBoost) 2.5L 4cyl rated at 250 hp.

Competitors: Cobalt/SS, Caliber/SRT-4, Mazda3/Speed3, Lancer/Ralliart, Sentra/SpecV, Impreza/WRX, Civic/Si, GTI/GLI

Intermediate FWD/AWD platform

Fusion: This would be an evolution of the current model. Angles would be tightened up, and the grille would evolve into the billet-style. Body styles would consist of a 4 door sedan and a 5 door hatchback, similar to the Mazda6, approximately 188 inches in length. Interior treatments would be upgraded to reflect more of Ford Europe's styling direction. The base motor offered on the Fusion S and SE would be the 2.5L eDI 4cyl rated at 175 hp. Both trim levels and both body styles would also offer a dual-mode plug-in hybrid consisting of a 2.5L eDI Atkinson 4cyl and electric motor combining for an output of 185 hp. The Fusion SE would also be available with an optional 3.0L eDI 6cyl rated at 270 hp, which would also be standard on the top line Fusion SEL. AWD would be offered with the V6 powertrain.

Competitors: Avenger, Malibu, Camry, Altima, Aura, Passat

Escape: This would also be an evolution of the current model, taking styling cues from the Explorer America concept and sized at approximately 182 inches in length. Unlike some competitors in the segment, it would not offer a 3rd row seat. The base engine offered on the Escape XL and XLT would be the 2.5L eDI 4cyl rated at 175 hp, with the XLT and Limited models offering an optional 3.0L eDI 6cyl rated at 270 hp. A separate dual-mode plug in hybrid model would be offered with a 2.5L eDI Atkinson cycle 4cyl and electric motor with a combined output of 185 hp. The Hybrid would be a stand alone model offering an optional Premium package with leather seating and other upscale options.

Competitors: Vue, CRV, Rav4, Outlander, Santa Fe

Intermediate/Large RWD/AWD platform

Taurus: This model would be based on the newly introduced Australian Falcon, would be approximately 192 inches in length, and would include a 4 door sedan and a North America-only 2 door coupe. The Taurus would be offered in S, SE, and ST models, with the standard engine in the S being the 2.5L gtDI 4cyl rated at 250 hp, optional on the S and standard on the SE would be the 3.5L eDI 6cyl rated at 300 hp. Optional on the SE, and standard on the ST would be the 3.5L ecoBoost 6cyl rated at 340 hp. Optional on the SE and ST is the eDI 5.0L 8cyl rated at 390 hp, which could be had with either a manumatic 6 speed automatic or a 6 speed manual transmission. This particular powertrain would be offered as part of the SVT Sport package, which would compete directly with the Pontiac G8 GXP and the SRT Charger, and with the Severe Service package, which is the basis for the towing package as well as the Police and Livery packages. Should market conditions warrant, a hybrid or diesel powertrain package could be offered.

Competitors: G8, Maxima, Accord, Charger, Challenger, Lacrosse

Explorer: In the hierarchy of Ford's current lineup, this model would replace the Edge as the mid-size CUV. This would be the production version of the Explorer America Concept vehicle, and would be a 4 door 7 passenger RWD/AWD CUV, approximately 192 inches in length. As per Ford's recent press release on the Explorer America, the powertrain list is varied, and I have "enhanced" it to suit my preferences and my previously referenced post on powertrain options. The Explorer XL would offer the 2.5L ecoBoost 4cyl rated at 245 hp, and the 3.5L eDI 6cyl rated at 300 hp. The Explorer XLT would offer the 2.5L ecoBoost 4cyl standard, the 3.5L eDI 6cyl as an option, and a 5.0L eDI 8cyl rated at 385 hp. The Explorer Limited would have the 3.5L eDI 6cyl as the standard engine, with the 5.0L eDI 8cyl as an option. All models would offer a 4.0L 6cyl Direct Injection Turbo Diesel (ecoBoost-D) rated at 285 hp.

Competitors: Highlander, Pilot, Outlook, Journey, CX9, Veracruz

Crown Victoria: This flagship sedan would be ultimately based on the idea of the 427 and Interceptor concepts, and would be a 4 door sedan approximately 200 inches in length. Styling would be an amalgam of these two vehicles, with the faster roofline of the Interceptor, the rear clip of the 427, and a front clip reminiscent of the Fusion/427 crossed with the Falcon. The base motor offered would be the 3.5L eDI 6cyl rated at 300 hp, with the 3.5L ecoBoost 6cyl rated at 340 hp, the 5.0L eDI 8cyl rated at 390 hp, and the 4.0L ecoBoost-D 6cyl rated at 285 hp as optional engines.

Competitors: 300, Impala, Avalon, Lucerne, DTS

­Mustang: This would be an evolution of the current "retro-style" Mustang. The interior, however, would not retain any retro design cues. Rather, it would be much more "cockpit" oriented, with a clean and modern style. The vehicle would remain as a 2+2 coupe and convertible, approximately 187 inches in length. The 2.5L ecoBoost 4cyl rated at 250 hp would be the engine offered in the "base" Mustang Pony, with the 3.5L eDI 6cyl rated at 300 hp as an optional engine. The Mustang LX, in homage to the revered LX 5.0 models of the 80s would offer the 3.5L ecoBoost 6cyl rated at 340 hp. As with its predecessor, it would offer the powertrain enhancements and the suspension enhancements, but none of the visual enhancements that normally accompany the uplevel GT and other models. This would also form the basis for the Severe Service Police Package. Moving up to the Mustang GT brings the 5.0L eDI 8cyl rated at 390 hp. Limited edition SVT models such as the Mach 1, the Bullitt, and the GT/CS and GT 350 would offer the SVT 5.8L eDI 8cyl rated at 440 hp. The ultimate Mustang, the GT 500 KR would offer an SVT 7.0L ecoBoost 8cyl rated at 600 hp, and would hunt Corvettes.

Competitors: Camaro, Challenger, Corvette, M3, S5

Light Duty Truck RWD/4WD platform

Ranger: The Ranger would hearken back to the original compact minitrucks, and would range (no pun intended) from 187 to 205 inches in length, depending on cab style and bed length. It would take its basic styling cues from the recent Ford Bronco concept vehicle, and would offer regular cab, extended cab, and crew cab configurations, coupled to varying bed lengths. The Ranger XL would be the base model in the lineup, and would not be offered with either the long bed or with the crew cab. The volume model is the Ranger XLT, and could be ordered in every cab and bed combination. The XLT could also be ordered with either the FX2 on-road sport package or the FX4 off-road package. The top of the line would be the Ranger Lariat, and it would be available only with a Crew Cab and short bed. This would be the luxury model, with leather seats, Sync and Navigation, and other luxury cues. All models are available with 2 or 4 wheel drive. The Ranger XL 2wd would come standard with the 2.5L eDI 4cyl rated at 175 hp, and would offer the 2.5 ecoBoost 4cyl rated at 240 hp, the 3.0L ecoBoost-D 6cyl rated at 235 hp, or a 3.5L eDI 6cyl rated at 300 hp as options. The XLT and Lariat would come with the 2.5L ecoBoost 4cyl rated at 240 hp as standard, and the 3.0L ecoBoost-D 6cyl rated at 235 hp, or a 3.5L eDI 6cyl rated at 300 hp as options.

Competitors: Colorado/Canyon, Frontier, Tacoma

Bronco: As the Explorer would evolve into a CUV as previewed by the recent Explorer America concept, I am proposing a return of the Bronco to fill the space in the lineup for a true off-road capable SUV. The Bronco would come in both 2 door and 4 door SUV body styles, and would take styling cues from the recent Bronco concept vehicle. The 4 door model would be approximately 185 inches in length, splitting the difference between the Hummer H3 and the Jeep Wrangler Unlimited, two natural competitors. The 2 door model would be sized at approximately 170 inches, in between the standard Wrangler and the Toyota FJ. Both dimensions are remarkably close to those of the original 1991 Explorer models. The Bronco 2 door would be available in XL and XLT trim levels, with several premium equipment packages available on the XLT. The FX4 off-road package would be available on both models. The 4 door model would be available in XL, XLT, and Lariat trim levels, with the FX4 off-road package again available on all models. 2WD and 4WD models would offer a 2.5L ecoBoost 4cyl rated at 240 hp as the base engine, a 3.5L eDI 6cyl rated at 300 hp, and an optional 3.0L ecoBoost-D 6cyl rated at 235 hp.

Competitors: Xterra, 4Runner, FJ Cruiser, H3, Wrangler/Unlimited

F-Series: As competitive yet conservative the full-size pickup truck market is, the F-Series would mainly be a stylistic evolution of the recently previewed 2009 F-Series. As before, regular cab, extended cab, and crew cab options would be available with a variety of bed lengths, with overall vehicle lengths consistent with the current models, as well as those of the direct competitors. The XL trim level would be offered in regular and extended cab options, and would offer several upgrade packages, including various exterior appearance packages, interior trim and equipment, and the FX4 off-road package. The XLT trim would again be the volume model, offered in all cab/bed combinations. Both the FX2 sport and FX4 off road packages would be available on the XLT. The Lariat would again be the top trim level, featuring leather seats, navigation/Sync, DVD, and other luxury cues. Powertrain options would include the 3.5L eDI 6cyl rated at 300 hp (standard on the XL and XLT), the 5.0L eDI 8cyl rated at 385 hp (optional on the XL and XLT, standard on the Lariat), the 5.8L eDI 8cyl rated at 425 hp (optional on the XLT and Lariat), and the 4.0L 6cyl ecoBoost-D rated at 295 hp (optional on all models).

Competitors: Silverado, Sierra, Ram, Titan, Tundra

Expedition: The Expedition would be a full-size SUV evolution of the above-referenced F-Series, with styling as an amalgam of the above F-Series and the Explorer America concept. It would be offered in XL, XLT, and Limited trim levels, with the XL having basic interior and appearance upgrade packages available, the XLT offering sport and luxury upgrade packages (including the King Ranch) as well as the FX4 off-road package, and the Limited being the top of the line. Vehicle length would be comparative to the current competitors, with an extended length (EL) version approximating the length of the Yukon XL/Suburban. As with the current model, it would be based on the full-size truck platform and would incorporate independent rear suspension consistent with the current model. Powertrains would include the 3.5L eDI 6cyl rated at 300 hp (standard on the XL and XLT), the 5.0L eDI 8cyl rated at 385 hp (optional on the XL and XLT, standard on the Limited), the 5.8L eDI 8cyl rated at 425 hp (optional on the XLT and Limited), and a 4.0L 6cyl ecoBoost-D rated at 295 hp which would be available on all models.

Competitors: Tahoe, Yukon, Sequoia, Armada

Heavy Duty Truck RWD/4WD platform

F-Super Duty: The Super Duty would continue the success of the current model and be a stylistic evolution of that same vehicle. As with the current vehicles, there would be F-250, F-350, F-450, and F-550 models. Regular cab, extended cab, and crew cab configurations would be available, along with a variety of bed lengths for the F-250 and F-350. The F-450 would have the option of pairing either the regular cab or the crew cab with a traditional pickup bed, a lower cutaway designed for towing a 5th wheel trailer, or a chassis-cab configuration designed to accept a variety of utility beds. The F-550 would be the ultimate F-Series in terms of capacity and capability, and would be available in either regular or crew cab paired with the 5th wheel bed configuration, as a chassis-cab/utility bed, or as a cutaway chassis-cab to be used for RV, bus, ambulance, and other such applications. Trim levels would include XL and XLT levels, with assorted appearance and premium packages available on certain models. Powertrain options would include the 5.8L eDI 8 cyl rated at 425 hp, the 6.4L 8cyl ecoBoost-D rated at 380 hp, and a 7.0L eDI 8cyl rated at 480 hp.

Competitors: Silverado HD, Sierra HD, Ram HD

E-Series: This would be little more of an evolution of the current model, incorporating the chassis and powertrain improvements discussed throughout. As has been traditional in the full-size van marketplace, a variety of lengths would be offered, including passenger capacities from 5 to 15 persons, and a chassis-cab cutaway version for RVs, shuttle buses, and ambulances. Trim levels include XL and XLT, with the typical appearance and premium packages available on certain models. As with the F-Super Duty models, powertrain options would include the 5.8L eDI 8 cyl rated at 425 hp, the 6.4L 8cyl ecoBoost-D rated at 380 hp, and a 7.0L eDI 8cyl rated at 480 hp.

Competitors: Express, Savannah, Sprinter

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Mercury

Mercury – Where Ford is a brand with a broad reach and a tough, sporty American feel, Mercury would be more refined and elegant, with a sporty edge, along the lines of a London boarding school soccer player. It would be the brand that would not only be the step up into the entry- or near-luxury market, but it would also be positioned against the premium European and Japanese import brands, such as Volkswagen, Acura, and Saab, as well as other near-luxury brands like Saturn, and Chrysler, while evoking the personal luxury/sport nature of Mercury's heritage, as embodied in the classic '49-'51 Mercury coupe and the '67 Cougar. Styling incorporates Euro Kinetic elements as sold overseas, refined with HID headlamps, amber-section rear turn signals, smoked taillight lenses, and chrome/black chrome mesh grilles. To return to the main page, click here.

Small FWD/AWD platform

Capri: A major component of my aim with this website is a recognition and application of some of FoMoCo's proud and popular heritage and legacy...hence the return of the Capri. Returning to the late 60s to early 70s European Ford Capri as inspiration, this car would take the idea of entry level luxury and bring it straight to the competition. The Capri would be based heavily on the recently introduced European Focus. As much as it would be a European-flavored vehicle, though, the hatchback body style would not be included here. Rather, the body styles would include a 4 door sedan and a hardtop coupe/cabriolet, both approximately 178 inches in length. The base Capri GS trim level would be comprehensively equipped, but would only be available on the 4 door sedan. The coupe/cabriolet would be standard in luxury LS trim, which would be optional on the sedan. The Capri RS sport trim would include much of the luxury cues from the LS, but would be more sporty with Piano Black or aluminum interior trim in place of wood, etc. AWD would be available on both body styles with the LS trim. The 2.0L eDI 4cyl rated at 150 hp would be standard on the GS and LS trim levels, and the sedan would also be available with the 2.0L eDI hybrid rated at approximately 160 hp. The RS trim level on both body styles would include the 2.0L ecoBoost 4cyl rated at 235 - 240 hp and standard AWD.

Competitors: Caliber, Cobalt, A3, Jetta/Eos, Corolla, Mini, Civic, 1-series, TSX, C30/S40/C50

Intermediate FWD/AWD platform

Sable: The Sable would be the embodiment of the European mid-size executive saloon, and as such would be a near complete version of the European Mondeo. Styling would be true to the Mondeo, while incorporating the aforementioned cues of HID headlamps, mesh grilles, and smoked taillamp clusters. The Sable lineup would consist of 4 door sedan and 5 door hatchback (again like the Mazda6) models, both approximately 188 inches in length. Base trim on the Sable would be the GS level, which would include cloth seats, basic power accessories and audio/entertainment equipment. The LS steps up to standard leather, wood trim (aluminum or piano black optional), SYNC, sunroof, larger tires, optional navigation, etc. The RS sport trim would include sport seats in cloth or optional leather, aluminum interior trim, blackout exterior cues, and so on. Powertrain options include a base 2.5L eDI 4cyl rated at 175 hp, a 2.5L eDI hybrid rated at 185 hp, and a 3.0L eDI 6cyl rated at 275 hp. The GS would be available with the 4cyl and hybrid powertrains, the LS would be available with all 3 powertrains, and the RS sport would only be available with the V6, which would come standard with a 6 speed manual and an optional 6 speed automatic with paddle shifters.

Competitors: G6, Sebring, TL, A4, C300, 3-series, Mazda6, Sonata, Camry, IS, Passat/CC, S60

Cougar: A return to the personal sport-luxury experience established by the '67 Cougar and reinterpreted by the '83 through '97 model Cougars, the Cougar would aim to offer a personal sport-luxury experience to rival its natural competitors. Based on the European Mondeo, the Cougar would be approximately 185 inches in length and would come in luxury LS trim and sport RS trim. Styling would be a sleeker evolution of the basic Mondeo body, evoking a shape reminiscent of the Audi A5 crossed with an Opel Calibra or mid 90s Mazda MX-6. Powertrain options include a base 2.5L eDI 4cyl rated at 175 hp, a 2.5L eDI hybrid rated at 185 hp, and a 3.0L eDI 6cyl rated at 275 hp. The LS would have the 4cyl as the standard engine, with the hybrid and 6 cyl as options. The RS would come standard with the 6 cyl. AWD would be available with all powertrains. The RS would also come standard with a 6 speed manual and an optional 6 speed automatic with paddle shifters.

Competitors: G6, Sebring, A5, Altima Coupe, Accord Coupe, Genesis Coupe, C50

Mariner: To maintain the sophisticated, European feel intended by this lineup, the Mariner will stylistically evolve away from the Escape, and will instead be a 4 door, 5 passenger CUV based on the European Ford Kuga. The vehicle would be approximately 184 inches in length, and would be offered in base GS and luxury LS trim levels. The GS trim level would include cloth seats, power accessories, and basic audio upgrade options. The LS trim level would include standard leather seats, sunroof, SYNC, larger tires, optional navigation, etc. Powertrain choices would include the 2.5L eDI 4cyl rated at 175 hp, the 2.5L eDI hybrid rated at 185 hp, and the 3.0L eDI 6cyl rated at 275 hp. AWD would be optional on all models.

Competitors: Murano, RDX, LR2, X3, CX7, Tiguan

Scorpio: I debated naming this vehicle the Monterey or the Mountaineer, but neither felt right. The Monterey was most recently a minivan, and the Mountaineer doesn't evoke the sophisticated, urban flair that this 7 passenger CUV would embody. The name Scorpio has an interesting heritage, recently attached to the very sophisticated yet practical flagship sedan in the Merkur lineup of European Ford imports to the US in the 80s. To simplify the styling, it would appear as an evolution of the Mazda CX9 with a Kuga-type front clip attached, and an overall length of approximately 190 inches. Base GS trim would include basic power accessories, cloth seats, upgrade audio options, optional SYNC, etc. The LS trim would include standard leather, sunroof, SYNC, optional navigation, 20 inch alloys, etc. Powertrain choices include the 3.5L eDI 6cyl rated at 300 hp or an optional 3.0L eDI hybrid 6 cyl rated at approximately 265 hp. AWD would be optional on both trim levels with either engine.

Competitors: Highlander, Pilot, MDX, Veracruz, CX9, Enclave, XC90, Touareg

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Lincoln

Lincoln – Lincoln is the moon-shot brand within the Ford Motor Company family, the aspirational brand that will be aimed at the best in the world. Styling would incorporate the current design language of the split grille with a chiseled, tough yet refined look more consistent with the current "Bold" design language. Think LaDanian Tomlinson in a tuxedo. Luxury cues would obviously abound, including HID/LED headlights, thin, wide LED taillight clusters, etc. The interiors would bear little resemblance with current offerings. The combination of wood and satin finish nickel trim would remain, with optional piano black/nickel trim on sport models, but instrument panels and dashboards would evolve more in line with the Jaguar XF or Audi A6 feel...conservative yet hip, evoking more of a flowing, cockpit feel. Lincoln would be aimed at the best brands, including Audi, BMW, Cadillac, Infiniti, Jaguar, Lexus, Mercedes, etc. As with Cadillac, it is expected that pricing against competing vehicles would be likely 10 to 15 percent lower, due to the ability to amortize platform and powertrain costs across several vehicle lineups. I am proposing abandoning the current practice of assigning alphanumeric codes as vehicle names. As with Mercury, Lincoln has a strong heritage, and with this particular lineup I am evoking that heritage with the vehicle names drawing from Lincoln's past. Vehicles would also generally be engineered to allow for easy export to Europe, Asia, and the Middle East. To return to the main page, click here.

Intermediate FWD/AWD platform

Vignale: As an entry executive saloon, the Vignale would likely be the non-SUV volume leader for the brand. It would be incorporate elements of the European Mondeo and the current MKZ, with somewhat more "muscular" bodywork in both 2 and 4 door body styles approximately 185 inches in length, consistent with many of its competitors. Instead of the sleek, slim profile of the Mondeo, the Vignale would incorporate the broader, more solid look of the current MKZ and Fusion, with a hint of Lexus IS 350 in the overall proportions. Detailing would be appropriately upscale, with subtle fender vents, LED turn signals incorporated into the mirror housings, and discrete chrome or black chrome accents, depending on the trim level. In keeping with the practice in other competing brands, the basic Vignale would be obviously fully equipped, with wood trim and leatherette standard. Option packages would be offered, in addition to stand alone options, to upgrade the equipment levels of the Vignale. A Luxury package would offer glove soft leather trim, upgraded wood trim including on the steering wheel and shift handle, satin nickel trim throughout, uplevel audio, etc. A Sport package would offer leatherette sport seats with leather as an option, nickel and piano black trim, manumatic shifter paddles, sport-tuned suspension, upsized wheels and tires, black chrome exterior trim, larger exhaust finishers, etc. The 2 door would share sheetmetal with the sedan from the A-pillar forward, but would include a lower roofline and would be slightly shorter in length. The rear backlight would be sleeker, lending to the sporty appearance. Option packages would mimic those offered for the sedan. Powertrain options would include the 3.5L eDI 6cyl rated at 300 hp and the 3.5L ecoBoost 6cyl rated at 340 hp. AWD would be optional, and in addition to the standard 6 speed automatic, a 6 speed manual would be optional on the Vignale with the Sport package, with either engine. Should demand or marketing so determine, a hybrid or diesel powertrain could be offered.

Competitors: TL, IS, A4/5, G35/37, 3-series, C350/CLK, 9-3, BLS, ES, S60

Aviator: This would be an evolution stylistically of the current Edge/MKX, a 5 passenger CUV approximately 187 inches in length, and could likely be the volume model for the brand, depending on market conditions. Design elements would include the split grille, HID/LED headlight clusters, wide LED taillight clusters, mirror signals, wood and nickel interior trim, etc. The Aviator would be offered as one model with a variety of optional trim and equipment packages to address all possible features or expectations for vehicles in this class (leather, SYNC/Nav, DVD, etc.). AWD would be optional with all models, and powertrain choices would include the 3.5L eDI 6cyl rated at 300 hp and the 3.5L ecoBoost 6cyl rated at 340 hp. Should market conditions warrant, a hybrid version could be offered.

Competitors: RX, X5, ML, XC90

Intermediate/Large RWD/AWD platform

Zephyr: This is a mid-size executive saloon aimed at the heart of the luxury market...BMW 5-Series, Mercedes E-Class, Audi A6. Specifically, the Zephyr would be based on the G-Series Australian Falcon and would be approximately 192 inches in length. As with the Vignale, styling would evolve from the smooth, kinetic flair of the European Mondeo to the crisper, more solid look of the Bold design language. The curve of the A and C pillars would be firmed up into a more angular design. Angles would be fast to preserve the sporty feel of the Falcon G-series, but the car would carry itself in a more crisp fashion. The split grille and LED/HID headlamps would establish the Lincoln "face", and would be flanked by subtle fender vents and LED turn signals integrated into the mirror housings. Again, the basic Zephyr would be fully equipped, offering leatherette trim combined with a mix of wood and piano black interior components, and a variety of stand alone options (leather trim, Sat-Nav, etc.). The Luxury package would include glove-soft leather seats, upgraded wood and satin nickel interior trim, upgraded audio, Sat-Nav, power sunshades for the rear windows, etc. The Sport package would offer a firmer suspension tune, upgraded wheels and tires, black chrome exterior trim, larger exhaust finishers, sport seats, piano black and satin nickel trim in place of the wood, manumatic shifter paddles, Sat-Nav, upgraded audio, etc. AWD would be optional on all models. Powertrain options would include the 3.5L eDI 6cyl rated at 300 hp (n/a with the Sport package), the 3.5L ecoBoost 6cyl rated at 340 hp, and the 5.0L eDI 8cyl rated at 410 hp. If market conditions warranted, a diesel or hybrid powertrain could be offered. A 6 speed automatic would be standard across the line, and on cars with the Sport package, a 6 speed manual would be available.

Competitors: 5-series, A6, E-class, 9-5, S80, XF, CTS, GS, M35/45, RL, S80

Continental: The ne plus ultra sedan offered by Lincoln would hearken back to the suicide door Continentals of the 1960s, but updated with a modern flair. The basic vehicle would stylistically take the 2002 Continental concept and apply the styling cues that have been discussed on other vehicles, like the split grille, fender vents, mirror signals, etc. While the sheetmetal would be distinct, the basic vehicle "cage" would be shared with the Crown Victoria, and could also be offered as an export vehicle to markets such as Australia, the Middle East, and China. The vehicle would be approximately 204 inches in length, and would take on everything from the Lexus LS to the A8 to the 7 Series and so on. Fully equipped would be the only way to describe the vehicle, coming standard with glove soft leather, enhanced wood trim combined with satin nickel throughout the interior, Sat-Nav, reference quality audiophile entertainment system, etc. An Ultra package would include reclining rear seatbacks, wood rear seat trays, an optional split rear seat, a refrigerator, upgraded entertainment and communications equipment in the rear compartment, and so on. A Sport package would also be offered, and would include sport seats, firmer suspension settings, upgraded wheels and tires, black chrome exterior trim, piano black and satin nickel trim in place of the wood trim, manumatic shifter paddles, larger exhaust finishers, etc. A Protection package would also be offered that would include armored sheetmetal, bulletproof glass, run-flat tires, armoring for the engine/fuel tank, and engine and suspension upgrades to deal with the extra weight. AWD would be optional on all models, and powertrain options would include the 3.5L ecoBoost 6cyl rated at 350 hp, the eDI 5.0L 8cyl rated at 410 hp, and the 4.0L 6cyl ecoBoost-D diesel rated at 290 hp. The Protection package would only be available with the eDI 5.8L 8cyl from the Navigator, but upgraded to 450 hp. 6 speed automatics would be standard with all powertrains.

Competitors: STS, 7-series, A8, LS460, XJ

­Mark IX: The return of the flagship personal luxury coupe would be aimed at the upper end of the segment, against the 6-series, CL-class, XK, Bentley Continental, and other premium executive coupes. The basic vehicle would be approximately 195 inches to allow for a generous 4 seat interior. Loaded is the only way to describe the vehicle, with glove soft leather, upgraded wood and nickel trim, Sat-Nav, premium audio/entertainment equipment, etc. A Sport package would offer sport seats, black chrome exterior trim, upgraded wheels and tires, sport suspension settings, manumatic shifter paddles, piano black and nickel trim, etc. Powertrain options would include the 3.5L ecoBoost 6cyl rated at 350 hp and the 5.0L eDI 8cyl rated at 410 hp.

Competitors: CL-class, 6-series, XK, Bentley Continental, Maserati Gran Turismo.

Light Duty Truck RWD/4WD platform

Navigator/Navigator L/Navigator X: The Navigator was the original Luxury Full-Size SUV, and this one will be worthy of the title. Fully equipped from the start, all models would include leatherette, wood trim, moonroof, power liftgate, power 3rd row seat, power running boards, etc. A Premium package would include glove soft leather, enhanced wood and satin nickel trim throughout the interior, reference audio/entertainment equipment, Sav-Nav, and so on. An Ultra package would make all seats individual buckets and include individual entertainment equipment (headrest mounted), wood table trays, a refrigerator, etc. A Protection package would also be offered on the Navigator/Navigator L, and would include run-flat tires, armored sheetmetal, bulletproof glass, armoring for the engine and fuel tank, and engine and suspension upgrades to handle the extra vehicle weight. The Navigator L would be the extended length model, and the Navigator X would be an evolution of the Mark LT/F-150, but would share much more of its sheetmetal and interior fitments with the standard Navigator than the Mark LT did. Powertrain options include the 4.0L ecoBoost-D 6cyl diesel rated at 295 hp, the 5.0L eDI 8cyl rated at 390 hp, and the 5.8L eDI 8cyl rated at 425 hp. The Protection package would include the 5.8L eDI 8cyl upgraded to 450 hp. A 6 speed automatic would be standard with all powertrains.

Competitors: Denali, Escalade, GL-class, Range Rover

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