Sunday, May 18, 2008

Mercury

Mercury – Where Ford is a brand with a broad reach and a tough, sporty American feel, Mercury would be more refined and elegant, with a sporty edge, along the lines of a London boarding school soccer player. It would be the brand that would not only be the step up into the entry- or near-luxury market, but it would also be positioned against the premium European and Japanese import brands, such as Volkswagen, Acura, and Saab, as well as other near-luxury brands like Saturn, and Chrysler, while evoking the personal luxury/sport nature of Mercury's heritage, as embodied in the classic '49-'51 Mercury coupe and the '67 Cougar. Styling incorporates Euro Kinetic elements as sold overseas, refined with HID headlamps, amber-section rear turn signals, smoked taillight lenses, and chrome/black chrome mesh grilles. To return to the main page, click here.

Small FWD/AWD platform

Capri: A major component of my aim with this website is a recognition and application of some of FoMoCo's proud and popular heritage and legacy...hence the return of the Capri. Returning to the late 60s to early 70s European Ford Capri as inspiration, this car would take the idea of entry level luxury and bring it straight to the competition. The Capri would be based heavily on the recently introduced European Focus. As much as it would be a European-flavored vehicle, though, the hatchback body style would not be included here. Rather, the body styles would include a 4 door sedan and a hardtop coupe/cabriolet, both approximately 178 inches in length. The base Capri GS trim level would be comprehensively equipped, but would only be available on the 4 door sedan. The coupe/cabriolet would be standard in luxury LS trim, which would be optional on the sedan. The Capri RS sport trim would include much of the luxury cues from the LS, but would be more sporty with Piano Black or aluminum interior trim in place of wood, etc. AWD would be available on both body styles with the LS trim. The 2.0L eDI 4cyl rated at 150 hp would be standard on the GS and LS trim levels, and the sedan would also be available with the 2.0L eDI hybrid rated at approximately 160 hp. The RS trim level on both body styles would include the 2.0L ecoBoost 4cyl rated at 235 - 240 hp and standard AWD.

Competitors: Caliber, Cobalt, A3, Jetta/Eos, Corolla, Mini, Civic, 1-series, TSX, C30/S40/C50

Intermediate FWD/AWD platform

Sable: The Sable would be the embodiment of the European mid-size executive saloon, and as such would be a near complete version of the European Mondeo. Styling would be true to the Mondeo, while incorporating the aforementioned cues of HID headlamps, mesh grilles, and smoked taillamp clusters. The Sable lineup would consist of 4 door sedan and 5 door hatchback (again like the Mazda6) models, both approximately 188 inches in length. Base trim on the Sable would be the GS level, which would include cloth seats, basic power accessories and audio/entertainment equipment. The LS steps up to standard leather, wood trim (aluminum or piano black optional), SYNC, sunroof, larger tires, optional navigation, etc. The RS sport trim would include sport seats in cloth or optional leather, aluminum interior trim, blackout exterior cues, and so on. Powertrain options include a base 2.5L eDI 4cyl rated at 175 hp, a 2.5L eDI hybrid rated at 185 hp, and a 3.0L eDI 6cyl rated at 275 hp. The GS would be available with the 4cyl and hybrid powertrains, the LS would be available with all 3 powertrains, and the RS sport would only be available with the V6, which would come standard with a 6 speed manual and an optional 6 speed automatic with paddle shifters.

Competitors: G6, Sebring, TL, A4, C300, 3-series, Mazda6, Sonata, Camry, IS, Passat/CC, S60

Cougar
: A return to the personal sport-luxury experience established by the '67 Cougar and reinterpreted by the '83 through '97 model Cougars, the Cougar would aim to offer a personal sport-luxury experience to rival its natural competitors. Based on the European Mondeo, the Cougar would be approximately 185 inches in length and would come in luxury LS trim and sport RS trim. Styling would be a sleeker evolution of the basic Mondeo body, evoking a shape reminiscent of the Audi A5 crossed with an Opel Calibra or mid 90s Mazda MX-6. Powertrain options include a base 2.5L eDI 4cyl rated at 175 hp, a 2.5L eDI hybrid rated at 185 hp, and a 3.0L eDI 6cyl rated at 275 hp. The LS would have the 4cyl as the standard engine, with the hybrid and 6 cyl as options. The RS would come standard with the 6 cyl. AWD would be available with all powertrains. The RS would also come standard with a 6 speed manual and an optional 6 speed automatic with paddle shifters.

Competitors: G6, Sebring, A5, Altima Coupe, Accord Coupe, Genesis Coupe, C50

Mariner: To maintain the sophisticated, European feel intended by this lineup, the Mariner will stylistically evolve away from the Escape, and will instead be a 4 door, 5 passenger CUV based on the European Ford Kuga. The vehicle would be approximately 184 inches in length, and would be offered in base GS and luxury LS trim levels. The GS trim level would include cloth seats, power accessories, and basic audio upgrade options. The LS trim level would include standard leather seats, sunroof, SYNC, larger tires, optional navigation, etc. Powertrain choices would include the 2.5L eDI 4cyl rated at 175 hp, the 2.5L eDI hybrid rated at 185 hp, and the 3.0L eDI 6cyl rated at 275 hp. AWD would be optional on all models.

Competitors: Murano, RDX, LR2, X3, CX7, Tiguan

Scorpio: I debated naming this vehicle the Monterey or the Mountaineer, but neither felt right. The Monterey was most recently a minivan, and the Mountaineer doesn't evoke the sophisticated, urban flair that this 7 passenger CUV would embody. The name Scorpio has an interesting heritage, recently attached to the very sophisticated yet practical flagship sedan in the Merkur lineup of European Ford imports to the US in the 80s. To simplify the styling, it would appear as an evolution of the Mazda CX9 with a Kuga-type front clip attached, and an overall length of approximately 190 inches. Base GS trim would include basic power accessories, cloth seats, upgrade audio options, optional SYNC, etc. The LS trim would include standard leather, sunroof, SYNC, optional navigation, 20 inch alloys, etc. Powertrain choices include the 3.5L eDI 6cyl rated at 300 hp or an optional 3.0L eDI hybrid 6 cyl rated at approximately 265 hp. AWD would be optional on both trim levels with either engine.

Competitors: Highlander, Pilot, MDX, Veracruz, CX9, Enclave, XC90, Touareg

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